ARMOUR DIGITAL ACTIVATION
 
OBJECTIVE
Support launch momentum of the new Armour Premium Lard by capitalizing on current health trends and targets identified during 2017 Q4 launch.

Get the segmented, targeted shopper to understand the health benefits and easy ways to incorporate Armour Premium Lard into their life and eating habits by educating and providing recipe content.

Grow HH penetration and gain a fair share of volume in the broader category by driving awareness of the brand.

The program outperformed the KPI's over 30,000 clicks.
Health-focused media performed exceptionally well, even though baking was the top performing.
300x250 media size was the top performer across the spectrum because it is desktop, tablet, and mobile compliant size.
Zero Trans Fats was the key message with the most valuable content.
Afternoon media had the best interaction.
 
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GUINNESS VAP PACKAGING
 
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OBJECTIVE
Develop a Guinness VAP to help secure display opportunities and grow the core business.

When developing our ideas we quickly modeled various ideas to 3D to visualize our structural concepts and gain client alignment. We then applied artwork and produced a prototype for our client to aid in selling it into the retailer.
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SMIRNOFF TRANSFORMER DISPLAY
 
 
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OBJECTIVE
Develop a case stack display that capable of various configurations allowing the distributor to secure a variety of incremental placements. The display also includes dimensional element that light up.
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FATHER’S DAY DISPLAY
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OBJECTIVE
Develop a case stack display to promote gifting spirits for Father’s Day at Total Wine and More.

Our display consists of an easy to assemble base structure with additional lug-ons to create a dimensional effect. Additionally, drink images are reverse printed on plastic giving them a deep, glossy finish to mimic the glassware they are in and add appetite appeal. ​
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MULE SUMMER DISPLAY
 
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OBJECTIVE
Develop a case stack display to promote Mule cocktails for summer entertaining at Total Wine and More.

Oversized foil mugs with dimensional lime garnish and ice help to capture the shoppers' attention. Our message to Mule Your Summer challenges the shopper to incorporate a mule into their summer entertaining, while unique mule recipes help the shopper find the mule and spirit that matches their taste. ​
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LET'S WORK
TOGETHER→
We would love to connect with you and see how we can help assist in bringing your next project to life.


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